Demand-Side Platform (DSP) – DSPs are essentially trading desks for advertising. DSPs offer advertisers a dashboard to acquire a mobile advertising inventory, target their customers, and study campaign statistics. DSPs attempt on mobile advertising inventory on behalf of advertisers.
Supply-Side Platform (SSP) – SSPs are DSPs for publishers. SSPs provide publishers with a platform to sell their mobile inventory.
Advertising Exchange – An advertising exchange is a digital market that acts as an intermediary between advertisers and publishers. They transmit the inventory from publishers to advertisers.
Advertising Network – An advertising network is pretty comparable to an SSP, with minute differences. Ad networks customarily trade their inventory directly to advertisers instead of using programmatic technology.